Emy Kids: Where Nature Meets Nurture

At Emy Kids, a magical kids' concept store, Studio NousNous showcases a deep passion for biophilic design, transforming retail into a serene, nature-inspired haven. The space features locally sourced wooden elements, with the soothing sounds of birds replacing traditional music, creating an atmosphere that mirrors the tranquility of a forest.

Design That Breathes Life Through Thoughtful and Innovatively Designed Furniture

The vision for Emy Kids aims to evoke a sense of wonder and curiosity among young visitors. Wooden and green elements are meticulously selected to mimic the outdoors, blending seamlessly with the natural theme.

The furniture at Emy Kids reflects Studio NousNous’s creative and out-of-the-box spatial thinking. Custom-designed tables feature tree trunk tabletops on uniquely turned wooden legs, each distinct in design. Elevated for adult comfort and allowing children space to explore beneath, these tables showcase a fusion of innovation and functionality.

Embracing Challenges with Creative Solutions

Faced with an inconveniently placed steel H-beam in the empty retail space, our design team turned this challenge into a centerpiece. We wrapped the beam with stacked wooden tables and transformed it into a green moss pillar, surrounded by floating oak planks reaching up for additional display space. Additionally, we utilized this feature as a pivotal point for the store's routing, enhancing the flow and movement within the space. This innovative approach transformed the beam into a kind of abstract tree, now enveloped in moss and wood, and acting as a central anchor around which customers navigate with their strollers. This transformation not only captivates the eye but also organically directs the flow of traffic, creating a magical and immersive shopping experience.

Sustainability and Engagement

Sustainability is woven into every facet of Emy Kids. Wooden features, from the unique tables to the whimsical branches used for displaying clothes, are crafted from wood sourced locally, reducing the ecological footprint. Kim’s hand-drawn sketches of leaves, enlarged and turned into stickers of different sizes, adorn the walls, creating a dynamic play of optical depth that brings the beauty of leaves being blown by the wind indoors.

Continuing the Green Journey

The approach at Emy Kids serves as a cornerstone for future projects at Studio NousNous, demonstrating that retail environments do not need to rely solely on minimal designs filled with reflective materials. By incorporating elements of nature into the design, we have seen that customers not only spend more time in the store but also express a profound appreciation for the calming, rejuvenating atmosphere it provides. This engagement with a nature-inspired space leads to a commercial win as well: while the average consumer typically spends only 13 seconds deciding on a product in-store, the extended time customers spend in our biophilic environment significantly increases their interaction with the brand. This not only enhances customer satisfaction but also boosts potential sales, proving that a nature-centric approach can reshape the retail experience for the better.