Daily Paper : A Spatial Story Rooted in Heritage and Nature
Client: Daily Paper
Location: Amsterdam, The Netherlands
Status: Future-oriented
Design Vision
Inside the headquarters of Daily Paper, one of the most recognisable fashion brands from Amsterdam, a new spatial language unfolds.
This transformation wasn’t about redesigning an office. It was about translating identity into space. Together with the brand’s creative minds, we created a setting that breathes calm, boldness and rooted connection. A space that mirrors Daily Paper’s rhythm. A place to think, work, prototype, and simply... be.
Spatial Layout and Flow
The new layout doesn't follow straight lines. It follows feeling.
Light moves freely. Greenery is never far away. Circular elements break the rigidity of the floorplan, gently guiding you through the space. The central staircase becomes a sculptural core, drawing your gaze upward while softly anchoring the room.
Underneath it, a custom-made asymmetric pebble-shaped rug has been placed—not in the centre, but slightly off-axis. This subtle shift creates spatial tension and poetry. A soft landing. A warm welcome. Visitors step into the very place where new ideas are born and translated into form.
Biophilic Interventions
Nature is not added. It’s part of the architecture.
Plants are placed where people need them most. Textures and colours soften the senses. The ceiling has been reimagined, now carrying an acoustic skin that blends moss-like abstraction with geometric order. Like sunlight through trees, it filters and quiets the atmosphere. These interventions follow biophilic design principles. Not decorative. But necessary. They restore the balance between focus and ease.
Sustainability and Engagement
Sustainability is woven into every facet of Emy Kids. Wooden features, from the unique tables to the whimsical branches used for displaying clothes, are crafted from wood sourced locally, reducing the ecological footprint. Kim’s hand-drawn sketches of leaves, enlarged and turned into stickers of different sizes, adorn the walls, creating a dynamic play of optical depth that brings the beauty of leaves being blown by the wind indoors.
Sightlines and Refure
Movement in the space happens through layers, not corridors. We worked with sightlines to frame moments rather than stretch them. You see through greenery, not past desks. Clusters of plants embrace the people working, offering a gentle sense of shelter without closing anyone off. This creates moments of refuge. Small places where thoughts can settle.
Cultural language and Materiality
Woven baskets on the wall bring rhythm and roots. Their circular compositions echo the brand’s African heritage and nod subtly to the logo. But they also speak of sustainability. Of resourcefulness. Of reusing what is already beautiful.
Every element—whether it’s a vertical wooden screen or a texture in the wall—carries meaning. Materials were selected to feel honest. Earth tones. Natural fibres. Wood. This isn’t just an office. It’s an environment built from identity.
A mood of belonging
What you feel here is not just design. It’s belonging.There is calm. A tactile rhythm. A quiet connection to craft, culture and care. The space doesn’t shout. It hums.
Daily Paper’s headquarters is now more than a place to work. It is a place that restores, reflects and reconnects. A space where brand, nature and people meet—and stay.